Recycling is really "upcycling."
A term coined by William McDonaugh and Michael Braungart in their book Cradle to Cradle: Remaking the Way We Make Things, upcycling is "the process of converting an industrial nutrient (material) into something of similar or greater value, in its second life."
Wiki adds: "Upcycling is a component of sustainability in which waste materials are used to provide new products."
Sound familiar? It's recycling!
Aluminum and glass, for example, can usually be upcycled into the same quality of aluminum and glass as the original products.Recycling from a whole new perspective!
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